# Welcome to Repricer AI

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 Repricer AI is a real-time pricing software designed to help Amazon sellers automate their pricing updates, win the buy box and maximize revenue/profits.
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## Quick Overview

Repricer AI is designed to help sellers win the buy box whenever possible. It updates prices automatically and notifies sellers when winning the buy box is not feasible, providing suggested actions for improvement. These actions may include adjusting minimum and maximum price settings, updating pricing rules or configurations, or reactivating items on the seller's central platform.

The software uses machine learning to analyze sales performance and optimize pricing strategies. Amazon sellers have complete control over the rules, configurations, and automated settings that govern their pricing updates.

## Quick links

{% content-ref url="overview/key-product-features" %}
[key-product-features](https://docs.repricerai.com/overview/key-product-features)
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{% content-ref url="overview/benefits-and-value-proposition" %}
[benefits-and-value-proposition](https://docs.repricerai.com/overview/benefits-and-value-proposition)
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## Get Started

We've put together some helpful guides for you to get setup with our product quickly and easily.

{% content-ref url="onboarding/getting-started" %}
[getting-started](https://docs.repricerai.com/onboarding/getting-started)
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{% content-ref url="onboarding/authorizing-on-seller-central" %}
[authorizing-on-seller-central](https://docs.repricerai.com/onboarding/authorizing-on-seller-central)
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[Broken link](https://docs.repricerai.com/broken-reference)
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